about

digitalhathi is a young and vibrant experiential agency that is constantly pushing the boundaries of digital innovations.
At digitalhathi, we do not restrict ourselves to a medium, technology, or physical location.
We strive at making our solutions measurable and omnipresent.

work

Diesel facebook Flash Mob

Diesel wanted to create buzz for their second anniversary in India and social media was their best bet.

digitalhathi executed a flash mob on facebook, involving the loyal diesel community and the employees to spread the buzz!

Consumers were also offered discounts by hitting the dieselturnstwo link on facebook and capturing the qr code to avail the discounts at the diesel stores.

url: www.dieselturnstwo.com

MTV Crunch Website

30 Days, 3 Strangers, 1 Room and 4 Walls being crunched everyday to become smaller and smaller!

Viewers could see the fate of these contestands 24x7 on youtube.

digitalhathi executed the website design and development.

The development included a live voting and social chat feature which was integrated with facebook and Twitter. An HTML5 widget was built for Youtube to enhance the live streaming experience.

url: mtv.in.com/crunch

Matrix Partners Website

Matrix partners was looking for a web upgrade and a fresh new look for their website.

digitalhathi helped execute and manage their website's new and improved look.

url: www.matrixpartners.in

Airtel facebook Quiz

Airtel wanted to connect with its consumers and promote the formula 1 simultaneously.

digitalhathi executed an engaging quiz for the Airtel formula 1 on the social media platform.

url: apps.facebook.com/

Channel [V] India Fest

Indiafest is the largest inter-collegiate festival and is held annually in Goa over a period of 2 days.

digitalhathi managed the event's digital marketing needs end to end. From the festival website, search engine optimization and social media to live streaming across various platfroms, mobile application.

digitalhathi activated retail brands (1500+ outlets) for ground promotions through couponing and vouchers to earn points.

digitalhathi handled registration at auditions and the main event using RFID technology that instantly updated the consumers facebook page!

url: www.indiafest.in

MTV Nano Drive

Nano Drive With MTV is India's first social streaming show featuring 4 teams in their Tata Nano's on a road trip across the country as they share their experiences with the world daily.

The teams garnered all the support from the online community. Every like, comment and hashtag mention was converted into points in real-time. The team with the most points won a Tata Nano.

digitalhathi executed the website design and development. gotcubed, digital hathi's own mobile based location application enabled the social interactions and real time sharing of content in the digital social sphere.

url: mtv.in.com/drive/

MTV RUSH

Rush chronicles the lives of 12 college students involved in a college festival.

The viewers got voyeuristic glimpses into the lives of these angst ridden characters. The video content was showcased on the website.

digitalhathi executed the website design and development for this show.

url: mtv.in.com/rush/

View more videos: www.youtube.com/user/digitalhathi

AUDI Quattro Drive

Audi wanted to give its consumers a unique experience where they can get a flavour of the audi Quattro drive held in the beautiful landscapes of Leh - Ladakh.

digitalhathi used state of the art motion cameras to record the experience of the cars through the scenic drives and instantly uploaded them on audi fan page!

digitalhathi executed the Quattro drive quiz on facebook as well that gave the consumer a chance to drive an Audi in Leh - Ladakh.

url: apps.facebook.com/audiquattrodrive

Hippo QR code activation

Hippo chips wanted to connect with their consumer more efficiently during their new flavours launch campaign.

digitalhathi enabled the qr code on the packaging and linked it to an engaging and interactive hippo chips url that was created in HTML 5.

url: www.hippofighthunger.com/worldtoasties

CA Expo 2012

Computer Associates International, Inc wanted to bring a digital edge to their Mumbai CA expo.

digitalhathi used RFID technology and created a seamless paper free registration process that also tracked each individuals activity at the event. CA generated a huge amount of constructive feedback from their prospective clients through this exercise.

Previously, digitalhathi brought the digital experience to a road show property call CA Tech Connect where we created simple but effective personalized digital enagement solution using RFID, motion and gesture based technologies.

AUDI A6 TDI Power Drive

Audi wanted to create a unique experience for a consumer that gives him a simulated experience of driving an Audi.

digitalhathi created a motion sensor game for the company which was used as part of a ground activation campaign that was spread across India.

The game integrated facebook thereby creating buzz on social media.

url: apps.facebook.com/auditdipowerdrive/

SMIRNOFF NEXT Parties

Smirnoff next parties - a set of 100 parties sponsored by Smirnoff pan India. Smirnoff wanted to create social media buzz about the parties.

digitalhathi provided RFID bands at each venue that were synced with the consumers facebook profile. The consumer waived his band at various boxes placed in the venue that instantly updated his facebook profile thereby creating immense buzz on social media.

digitalhathi was also responsible for phototagging at these parties, enabling instant photo uploads of the consumer on his wall.